ar+aw17


3D Animations and Illustrations for WEARETHEFACES
Collaboration — 2016


Augmented reality fashion collaboration with WE ARE THE FACES' AW17 collection.

Wang & Söderström added a layer of 3D animations to selected pieces of the collection. Questioning the perception of beauty by presenting surreal animations carefully layered over the wearers reflection, captured by a custom made augmented reality app.

The illustrations are screenprinted and embroidered on the clothings giving the clothings an unique style as they are but with its unique pattern the illustrations are used as the triggers for the AR-app as well.

The technical implementation is drafted by the immersive art consortium eVRy.one.

Lookbook photo by Mihkel Pajuste .




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