ocean plastics

Exhibition Design and Graphic Identity for Röhsska Museum of Design and Craft
Commission — 2019 

About the exhibition:
When a new generation of designers take on the problem of waste in the ocean they consider the possibilities and materials of the future. With the exhibition Ocean Plastics the Röhsska Museum highlights various conceptual design projects where design can be seen as the solution, rather than the problem. Marine littering is one of the major environmental issues of our time. Scientists have identified the problems caused by pollution but they alone cannot solve them. This is where design can contribute. Today, designers are becoming alchemists, scientists, activists, and social entrepreneurs. Their involvement stems from interdisciplinary analysis, a collaborative spirit and a belief in design’s ability to contribute to the solution, rather than the problem. Ocean Plastics presents a selection of design concepts and consumer products: from mass-produced industrial design to exclusive artisanal goods, sports fashion, print and films. The exhibition spans two floors and is divided into four themes:
Plastics and the ocean: In this part of the exhibition the museum has collaborated with the Chalmers University of Technology and The Keep Sweden Tidy Foundation to explore how plastics are used and how they end up in the ocean.
Blue humanities: By highlighting fundamental questions about who and what we are, creators hope to blur the distinction between humans and the sea.
Staying with the Trouble: Through interdisciplinary collaboration, designers explore the possibilities and the commercial potential in collecting and recycling plastic waste.
From Cradle to Cradle: Since many synthetic plastics never were designed to be burned or reused in a safe way, designers explore biodegradable materials and bioplastics.

Producer: The Röhsska Museum
Curator: Johan Deurell (exhibition curator, the Röhsska Museum)
Exhibition design: Wang & Söderström
Graphic identity: Wang & Söderström.
Typeface design by Tor Weibull
Collaborators: the Chalmers University of Technology, the Keep Sweden Tidy Foundation, Kvadrat and Stena Recycling.
Photography: Carl Ander


Participating designers: Adidas and Parley for the Ocean, Ramin Bahrani, Formfantasma, Ina Johansson Lidman and Dave Hakkens, Jessica den Hartog, Houdini and PrimaLoft, Malmö Upcycling Service, Roos Meerman, Christian Meindertsma and Label/Breed, Ocean Clean-Up, Optimist for Havet, Aurore Piette, Snøhetta and NCP, Basse Stittgen, Studio Swine, Margarita Talep, Yesenia Thibault-Picazo.

Vasagatan 37-39
Gothenburg, Sweden.

Exhibition period:
The exhibition runs from June 15th, 2019
to January 5th, 2020.

1000 sqm. Two floors.

The ocean surface has been the keyword for the spatial and graphic work for ‘Ocean Plastics’. The surface as the interface where us land-dwellers meet the ocean. Signs of the ocean’s health are bubbling up from the depths into our reality. More optimistically, the concept is used in relation to modern technologies and design solutions that scratches the surface to revolutionized sustainable and innovative approaches.

Spatially, the horizontal water surface becomes a symbolic and natural link between the lower and upper exhibition hall = below and above the surface.

The design strives to integrate materials that are in line with the theme of the exhibition, for example textile installations of 100% post-consumer recycled polyester (PET) and bespoke seating furniture made from sheets consisting of recycled plastic packaging.

The exhibition design and graphic identity reflects the properties of plastics by working with soft as well as sharp expressions and shapes.

All rights reserved © Wang & Söderström 2021